Tuesday 12 October 2010

Mark Ronson and the Buisness intl- Record Collection



See original Faux Magazine post here

Having had this album bubbling away for a while, it is obvious that a lot of time, care and creative energy went into this record. Also, no-one really knew what quite to expect from it. Having already executed a hip-hop based record and a soul based record, the question was: what would Mark Ronson do next?

Record Collection merges a diverse mélange of genres, from hip hop to rap, from soul to 80′s tinged synth pop music. Guests are just as diverse as the music itself: Kyle (of ‘The View’ fame), Rose Elinor Dougall (ex- Pipette and solo artist), Boy George, Q Tip and MNDR, to name a few. No-one would have pictured these artists together other than Mark Ronson.

With ‘Record Collection’ Ronson still cements himself as the crafter of good pop music, with contagious lyrical hooks and perfectly polished production; yet as an album, ‘Record Collection’ fails to quite grip the listener throughout. ‘Bang Bang Bang’ (the phenomenal single featuring MDMR and Q-Tip) was the first song released from the album and is still the best on there; the rest of the songs on the album fail to out do the mind blowing brilliance of ‘Bang Bang Bang’, which leaves listeners disappointed.

It also lacks depth, which was inevitable as Ronson’s a producer, rather than an artist. There’s no emotional attachment to any of the album’s content to Mark Ronson or the artists involved on the album.

Stand out tracks are definitely: ‘Bang Bang Bang’, new single ‘Somebody to Love me’ (featuring Boy George), ‘You Gave me Nothing’ (featuring Miike Snow and Rose Elinor Dougall), ‘Hey Boy’ (featuring Rose Elinor Dougall and Theophilus London) and Glass Mountain Trust (featuring D’Angelo.)

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